Wheres the Beed Where's the Beef
WHERE'S THE Beefiness? PETA slams Lego's farm animal sets
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While Lego and their world-famous blocks may exist abrasive to anyone who steps on i, the toy company has irked a new group: creature activists.
People for the Ethical Handling of Animals (PETA) are taking aim at Lego — more than specifically, its farmyard sets and toys — for misleading children virtually the "horror and cruelty" of farmed food.
The group fired off a letter to the Danish company after Guardian journalist and environmental campaigner George Monbiot attacked the "cosy story" told to children well-nigh farms, the Daily Mail reported.
He wrote: "As young children, we are constantly exposed to beneficial visions of the livestock farm, which bear no relation to reality. The simply farms most children are likely to visit are petting farms and play farms, which reinforce this cosy story."
Mimi Bekhechi, vice president of PETA in the U.K., Europe and Australia, issued her own letter to Niels Christiansen, chief executive of the Lego Group that said: "Animal farming is a bloody, cruel business and, in 2022, no firm should be promoting information technology, particularly to children."
She added that "pastoral scenes" covered up the truth about chickens which are kept in cages, pigs that inhabit crowded pens, and cows being sent to the shambles.
According to the Mail service, Neil Shand, chief executive of the National Beef Association, had a different point of view, arguing, "This is a misleading message from PETA. We have a responsibleness to teach children where their food comes from through farm toys."
That's all Lego appears to be doing: teaching kids something as they accept fun.
"What should y'all wear when you're riding a horse? Who feeds the rabbits and chickens?" the description of Lego'south farm animals reads on the company'southward website. "Put on your pretend overalls and rubber boots, scroll up your sleeves, and fill your young farmer's stables with toy horses, cows, chickens and all the other farm animals."
Meanwhile, Frank Furedi, emeritus professor of sociology at the Academy of Kent, shared Shand's viewpoint.
"This letter is taking something natural and innocent, similar children'south interest in farm animals, and turning it into something malevolent."
Source: https://torontosun.com/life/wheres-the-beef-peta-slams-legos-farm-animal-sets
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